Sustainability continues to be a core element of emerging fashion brands, as well as a driver for reinvention of more established brands. This Earth Day, we want to highlight a few of the products from Jewel brands that are revolutionizing the marketplace and a few that have been impactful from their start.
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It is challenging to find a fashion brand that has woven sustainability through their process more deeply than Eileen Fisher. From fabrics to factories to fair trade, the brand has been focused on mother earth from the start. The most recent addition to their portfolio is RENEW. This recycling program is designed to extend the life cycle of EF clothes. Customers can return Eileen Fisher clothes and earn rewards, while experts then clean and refurbish designs and fabric to create one-of-a-kind designs to be resold. Waste no more is their mantra!
Last year, Adidas partnered with Parley, the environmental initiative to clean up oceans to create three new styles of the Ultraboost shoe. These new versions are created entirely from plastics pulled from the oceans and recycled into thread for woven sneakers. To date, Adidas has sold over a million of these shoes and influenced more brands to adopt similar practices.
The eKO Yoga Mat is eco-friendly and biodegradable, made entirely from non-Amazon harvested tree rubber. Manduka created the mat to launch the brand, but has gone above and beyond with also creating sustainable options in towels and apparel. The brand has evolved to support both yoga practice and the planet.
With a goal of making 80% of jeans with less water by 2021, Levi’s is changing how the industry produces denim. Instead of washing denim with fabric softener to create that worn-in feel, they tumble jeans with bottle caps and golf balls, removing the water from the process. They’ve also invited other apparel companies to their labs to learn how to utilize these processes and how to implement their Water<Less® practices in their own factories.
High-end natural and advanced formula serums, creams, and cleansers, Korres uses all natural, cruelty-free ingredients. Water is commonly the most used ingredient in skincare products, so the company is committed to using pharmaceutical-grade water in their environmentally sustainable production plants. Most notably, the completely vegan, Ageless Saffron Elixir Serum, extracts the full power of this hand-picked, one-day fresh saffron at its maximum antioxidant levels, and you only need a few drops everyday.
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